Mellow: Packaging & art direction

MellowPackaging design and art direction for a mineral deodorant sold as stacked, soap-like bars in soft pink, shown through moody studio imagery: water, vapour, salt, mirrors and fashion details.

A deodorant that looks like a soft stone.

Mellow is a mineral deodorant in the personal care category, scented saffron and rose. The product is shaped as a stack of soft pink bars, with the name pressed into each one, so the product itself is the logo.

Three jobs, one mood.

Art direction: A moody, tactile image world built from water, vapour, salt, mirrors and fashion details, all kept in the same soft pink and warm neutral range.
AI integration: Part of the project scope: used alongside the art direction to build the image set.
Packaging design: A pink bar with the MELLOW name pressed into it, and a white carton that carries a soft print of the stacked bars with Mineral Deodorant, saffron and rose.

Water, salt, glass and silk.

Each scene picks one material and lets the pink bars sit against it: a ripple, a cloud of vapour, a pile of salt, shattered mirrors, a silk shoe. People appear in crops, as hands, heels and portraits, so the product stays the subject.