Flóra: Shampoo packaging

FlóraPackaging for a colourful shampoo line. Three bottle variants in bold teal, yellow and pink are shown across product shots, an outdoor billboard and playful lifestyle scenes.

Everyday haircare, designed to be noticed.

Flóra is a shampoo line for everyday care, made for deep cleansing, moisturising and colour protection. The packaging has to look as fresh as it promises to feel, in a category where most bottles blend together on the shelf.

The pack labels are set in Russian with an English tagline, Nature's Touch for Your Hair.

Natural care, with a bright voice.

The task was to convey a feeling of natural care through a clean, modern and easily recognisable visual system.

The concept rests on a balance of freshness, softness and emotional expression. A bright palette and rhythmic graphics let the brand sound alive, stand out on the shelf and build a memorable image.

One family, three colours.

Colour by variant: Each shampoo gets its own colour: yellow for Deep Cleanse (yuzu and green tea), blue for Hydra Boost (aloe), pink and red for Color Repair (pomegranate and white sage).
Ingredient cues: Lemon, grapes, pomegranate and aloe appear as quiet patterns inside each label, so the flavour of the formula is visible before the words are read.
Vertical type: The variant name runs tall and condensed along the bottle, so the three colours read as one family from across an aisle.
Soft green wordmark: The Flóra wordmark, with its accent on the ó, stays in deep green on cream and lets the colour of each bottle do the shouting.

From billboard to tote bag.

The identity is shown across product photography, outdoor panels, posters and a branded tote, staged with tiles, water, grass and fruit to keep the line fresh and playful.