Sulwhasoo Campaign Kit: Campaign kit

Sulwhasoo Campaign KitA campaign kit for Sulwhasoo's 2026 First Care Activating Serum & Eye Cream campaign. Inspired by the traditional Korean palanquin, the kit presents the two products as a thoughtful gift, with a curtain-like leaflet and a package that turns into a mood lamp.

A gift, presented the way a guest is.

A campaign kit for Sulwhasoo's 2026 First Care Activating Serum and Eye Cream campaign. Inspired by the traditional Korean palanquin, a symbol of elegance and respect used to carry distinguished guests, the kit reinterprets the act of presenting the two products as a thoughtful gift.

The palanquin, reinterpreted.

A cabinet that opens: The package takes the shape of a small palanquin, in frosted white with metal hinges and doors that open to show the products on a warm orange base.
A curtain for a leaflet: The product leaflet is designed as a curtain-like drape inspired by the palanquin's fabric covering, reinforcing the overall concept.
A package that stays: Once the products are removed, the package can be transformed into a mood lamp using the enclosed touch light, extending its function beyond packaging into a lasting object in the user's daily life.